Vintanthro is animated by the core values of sustainability, wearability, diversity, and affordability. We hate waste. We think costumes should be left for plays and parties. We can’t tell you who a “typical” vintage shopper is — and we don’t want to. We definitely don’t do exclusivity. After all, vintage items don’t need to be expensive or hard to find to be cool, wearable, or well-made. And you know what? There’s no mystery behind vintage fashion that we want to guard: it really is just awesome clothes, shoes, bags, and accessories from the past getting a second (or third, or fourth) life.

In short, we’re not myth-makers. We’re not trying to sell you an unattainable lifestyle, and if you’re looking for artfully unfocused, Instagram-filter-abusing photographs of wistful 20-year-olds in fields of daisies at sunset, you have come to the wrong place. We don’t care about fantasies. We care about you, and we’re pretty sure that most of our customers don’t spend their lives in backlit fields of daisies. You work. You go to school. You volunteer. You take action. You play. You go out. You travel. You give. You raise your kids … or your cats. You do what you do. Our only hope is that sometimes you might find a reason to wear vintage items while doing it.